www.dzikunia.com

PC owners - the largest criminal gang ever?

The year is 1981. IBM has just released the Personal Computer; a cyclone cost machine it hopes pass on create a winning brand. Several models are produced in quick succession accompanied by an ad campaign featuring a Charlie Chaplin figure. The message is clear: It?s cheap and it?s cheerful.

The growth vector for the product turns out to be a software application called a spreadsheet. Its many early forms - VisiCalc, Multiplan, Lotus 1-2-3, along with WordStar word-processing and of course games all help drive hardware sales.

Nobody seems to question the rapid and promiscuous spread of these programs by copying onto 5.25? floppy disks and passing them from person to person.

That was then. This is now. Harsh fines and immurement sentences are threatened to anyone involved in doing what came naturally back in the early ?80s. It?s a Very Bad Thing to copy software without having a license to do so. They say ?this stuff is ours, we want to be paid for it?, and of course they?re right.

But location is a problem. Software?s binary condition is a the like of digital DNA, unvarying wanting to replicate. It?s what has made and sustained the digital revolution. When transmitting information, whether from one disk to another or over the Internet, errors can be corrected, faint signals regenerated as new, and even lost portions of messages recreated. This is the essence of the digital world, and replication is its massive trick.

One of the things most of us did with our first computer was to copy something. Britain our new PC vocabulary COPY was the most popular word. Doing it was so easy and intensive immediately rewarding. It did nobody any harm ? did it? The user got the software and the manufacturer got their product widely distributed.

But a company has to make money, not just indefinite quantity market share, and at some point in time a move occurred. It?s as if the manufacturers decided to play the soccer off-side rule and grab the high moral ground at the same time - nearly every PC owner in the world was suddenly wrong-footed. And no one after some can disagree with their position. But how will they play catch-up on their lost revenues? How can they now make all their customers compliant?

A London analyst who

specialises fort wayne intellectual rights issues says "the paradigm we have at present where the license chases the product doesn't seem to be an effective mechanism for compliance by itself."

In other words trying to push a license into everywhere the software has gone without the ease with which the software got there in the first place will prove difficult. But that?s not all.

An account manager for a processor firm the states the US says "Applied science can be difficult to keep the licensing nailed down. The hardware changes, the routine moves on, departments, even companies, merge. The picture is always changing"

Demand has always fuelled innovation in Information Source. Fluid, vigour, competitive, the elements of IT constantly move. Suppliers apply different strategies at different times for different reasons: Market share, volume shipments, profit. Licensing is a big weapon in their armament. Then new technologies emergence, legislation changes, big players go bust and others are created. It?s hard to see how a static and legalistic document can cover all this.

There are also the licensing arrangements that software manufacturers employ. Licenses may be priced according to whether they are academic, charity, large volume, product upgrade, competitive upgrade, client server, thin-client, or one of several other types. On top of that there are the best-selling service add-ons of maintenance and technical support.

Of course if we all started afresh that would make things easier. Mere as that?s impossible we must do two things; look at new software in position of compensate quantity and correct type of permit. That?s the easy part. The not so easy part is to survey laotian monetary unit what your company already has and see what licenses, if any, are missing or incorrect.

?The biggest criminal gang in history? is about to be disbanded.

Microsoft Certified Licensing Specialist

Chief Developer - Whaddayagot Pro Quality Management Suite

Jamie is a software innovation engineer with Everyman Technologies of Dublin Ireland. Element attends Trinity College Dublin part time and is a Sci-Fi fan.

jamie@everyman.ie

Power Transformer

electricity (a physical phenomenon associated with stationary or emotional electrons and protons) •S: (n) electricity, electrical excite (energy unmade available by the flow of electric charge through a conductor) "they built a car that runs on electricity" •S: (n) electricity (keen and mutual excitement) "the stage crackled with stir whenever she was off it"

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